ECOTOY - Ecodesign in the toy sector with electrical and electronic devices

 

ecojoguina

Sector

Ecodesign, ACV

Year

12 07 2006 - 31 05 2007

Funded by

ACC1Ó (Gencat), DG de Qualitat Ambiental (Departament de Medi Ambient i Habitatge del Gencat) y Agència de Residus de Catalunya (Gencat)

 

"Environment award 2008” Universities category, for the coordination of "EcoJoguina/R-ciclejoguina" projects, given by the Departament de Territori i Sostenibilitat de la Generalitat de Catalunya.

 

Summary

The ECOJOGUINA (ECOTOY project), funded by the Generalitat de Catalunya for a period of two years aimed at promoting the implementation of the Integrated Product Policy of the European Union in the toy industry. The toy sector is currently being under strong pressure due to the market competition coming from Asian countries and/or the new EU legislation on electrical and electronic components. Moreover, toys have been increasingly made of electrical and electronic devices, this increasing the impact on the environment, issue that is being addressed at with the WEEE and ROHs legislation. The sector's capability to export Catalan toys to mainly European countries, where design and quality are crucial for competitiveness in the upcoming years, will be a key strategy to ensure its survival. Ecodesign is an opportunity for innovation while encouraging companies to create and develop new ways of producing.

The project's main objective was to green the toy industry with electrical and electronic devices with a participatory approach of the key stakeholders, through the integration of environmental criteria into the design of their products using the methodology of Life Cycle Assessment. The project had a positive change in the market, improving on the design and sale of more environmentally friendly toys. Moreover, the project facilitated the collaboration between different players. ECOJOGUINA demonstrated the usefulness of eco-design as a tool for environmental innovation, with the added value of being an innovative product that is more environmentally friendly. This benefits the Catalan companies in the toy industry who participated in the project.


 

Partners: UNESCO Chair in Life Cycle and Climate Change ESCI-UPF

Language: Spanish, Catalan, English


Objectives
 

  • To encourage the greening of the toy sector with electrical and electronic components, through collaboration between different key market players (government, companies, researchers, manufacturers' associations, consumer associations, recyclers ...);
  • To facilitate dialogue and participatory processes among key stakeholders to discuss crucial aspects of ecodesign in toys through workshops;
  • To create a forum of representatives of the toy sector to reach common agreement for their different views and experiences and proposed integrating solutions;
  • To proof the usefulness of Life Cycle Assessment and Ecodesign of toys through the development of real applied cases studies of environmental criteria in the design of four toys produced by EDUCA BORRAS, IBB AUTORACING, IMC TOYS and NINCO.
  • To provide tools to the toy industry, and specifically on electrical and electronic devices, to implement eco-design;
  • To provide a debate among civil society and inform consumers and retailers about the environmental benefits of eco-designed toys.

 

Methodology

ECOJOGUINA project has been designed following the recommendations of the Integrated Product Policy of the European Union [2001], adopting the Life Cycle perspective. Various environmental tools (LCA, ecodesign, environmental eco-labeling, product panels, workshops) have been integrated. A cooperation with all actors in the value chain: manufacturers, recyclers, consumers, researchers and government has also been established.



Results and conclusions

  • Eco-design of toys: development of real applied cases studies of environmental criteria in the design of four toys produced by EDUCA BORRAS, IBB AUTORACING, IMC TOYS and NINCO.
  • Expert workshops: organisation of different workshops for discussion of specific aspects related to the production, communication, distribution and recycling of toys with electrical and electronic components.
  • Product panel: creation of a forum of representatives of the toy sector which met regularly over the last few years. The members of the panel reached common agreement for their different views and experiences and proposed integrating solutions.
  • Plan for Environmental Awareness of the toy sector (Pla d’Ambientalitzacio del sector de la joguina) wirhe lectrical and electronic comopnents.
  • ECOJOGUINA guidelines (Fullana i Palmer et. al 2008), hand-book to apply into the ecodesign of  toy sector. In this publication, the second chapter explains the Plan for Environmental Awareness of the toy sector (Pla d’Ambientalitzacio del sector de la joguina) which resulted from a reflection on the challenges this sector must overcome. The third chapter includes recommendations for the practical application of eco-design in toy manufacturing companies, especially with regard to those that include electrical and electronic components. Finally, the fourth chapter presents the process and results obtained in the eco-design of four toys currently on the market.

 


Publications and additional information


Related projects

R-CICLEJOGUINA
 

 

 

 
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